Affordable Life Insurance in Edmonton

Protect your family's financial future with Serenia Life insurance

Whether you're a young parent, a business owner, or are planning for retirement, we offer customized life insurance policies in Edmonton to fit your unique needs.

  • Why choose Serenia Life for your insurance needs? (here's why)
  • Find the product that's right for you and your family (view products)
  • We offer member benefits such as free online wills, scholarships, and more! (browse benefits)
Serenia Life Financial BBB Business Review

Why choose Serenia Life?

We're on a mission to prove a life insurer can be kind - that's why we share a portion of our profits through direct donations, fundraising, and volunteering in the communities we serve.

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100% Canadian Owned & Operated

We’re proudly Canadian – with roots that go back in this country for nearly 100 years

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Member Benefits

Our unique collection of member benefits helps Canadians support their family, their community, and the causes they care about – from free online wills, to $1,000 scholarships, to funding for fundraisers! 1

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Competitively Priced

We consistently review our pricing to ensure our products are competitively priced and accessible to everyday Canadians. And right now, you can save up to 25% on your first-year payments.2

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9 out of 10
Members

Are satisfied with Serenia Life customer service 3

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Nearly 4 in 5
Members

Are satisfied with their Serenia Life advisor 3

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Over 3 in 4
Members

Are satisfied overall with Serenia Life Financial 3

Choose from a number of products that can be customized to meet your needs

Term Life
(Adult Coverage)

Short-term protection in 10, 20, or 30-year periods. A popular choice due to its affordability and flexibility. Payments are fixed over the life of the term with a guaranteed death benefit.

Whole Life
(Adult Coverage)

Lifetime protection that comes with fixed payments, guaranteed cash values, and a guaranteed death benefit.4 Opt for 20-pay and payments stop after 20 years – but you remain covered for life.

Child Life Insurance

Invest in your child’s future with life insurance for kids. Our Grow With Them Plan comes with a cash value(4) that grows over a child’s lifetime. Plus, they can access the money when they need it most.

Business Partners Insurance

Feel confident knowing everything you worked so hard for is protected beyond your lifetime. And for socially conscious businesses, this is a great way to leave a donation in your company name.

Couples Insurance

Rest easy knowing your debts will be paid off and your children will be taken care of when you’re no longer around. Plus, help cover any taxes owing if they’re inheriting a second property.

Term to 100

Lifetime coverage and a cost-effective way to cover any final expenses (like your funeral and any taxes due), leave behind a legacy instead of debt, and lock in affordable coverage later in life.

Not sure what product you need?

If life insurance is still new to you, and you’re not sure which product you'll need, we can help guide you in the right direction. Take our quiz to better understand the product and coverage amount that is right for you. 

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Customize your plan with optional benefits

Total Disability Waiver
Your life insurance protection remains intact if you become totally disabled, for a period of at least six months, and cannot earn any income.
Accidental Death Benefit
Provides your beneficiary with an additional death benefit if you were to die by accident.
Guaranteed Insurability Option
If you’re covered under a term life insurance product, you can purchase additional life insurance in future without undergoing a medical evaluation, regardless of your health status at the time.
Owner Waiver and Disability Benefit
You can purchase this if you are purchasing Whole Life or 20-Pay Whole Life insurance for your child. It ensures that your little one’s life insurance protection remains intact in the event of your death, or if you become totally disabled, for a period of at least 6 months, and cannot earn any income.
Child Term Benefit
You can purchase a small amount of life insurance coverage for your children or future children. Between the ages of 18 and 25, each child can convert up to 5 times the benefit amount without having to provide medical evidence of insurability.

Plus, get up to $3,500 in value through our exclusive Member Benefits1

Popular benefits for family members at all ages and stages, include:
Online Will & Power of Attorney

Online Will and Power of Attorney

Serenia Life Financial has partnered with Willful® to give members the opportunity to create their will and appoint power of attorneys (POAs) simply, quickly – and at no cost.

Post Secondary Scholarship

$1,000 Scholarship

Take advantage of a one-time $1,000 scholarship towards any year of a full-time diploma, undergrad degree, or graduate program.

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Fundraiser Support

Apply to receive $150 in seed money to get your child started, plus a post-event donation of $100 to the cause you're supporting.

Bereaved Child-1

Bereaved Child

This benefit helps provide financial stability to children whose parent(s) have died too soon with $500 in monthly support.

Babysitters Benefit-1

Babysitter Training

When an 11-15 year old member completes an accredited Canadian Babysitting course, they can apply for reimbursement of up to $50.

Bundles of Joy-3

Bundles of Joy

Give your baby the gift of life insurance, and we'll send you a $100 baby bonus. Just be sure to purchase the policy before baby turns 1 year old!

CPR First Aid Benefit

CPR/First Aid Benefit

Complete an accredited Canadian CPR or First Aid (re)certification training course, and we'll reimburse you up to $50 (once every three years).

Wills & POA Benefit

Wills & Power of Attorney

Receive a reimbursement of up to $150 when you hire a lawyer to draft or update your will or power of attorney (once every 5 years).

Safe Communities

Safe Communities

Apply for a free Safety Kit, and we'll send a box that contains safety items like glow-in-the-dark wristbands and reflective stickers, blinking lights, and a safety sign - that encourages drivers to slow down - to display in your yard.

Mission Trips Benefit

Volunteering Abroad

Put a $200 donation toward the cost of volunteering away from home - whether in Canada or abroad. And when you're back, we'll donate an extra $50 to the registered charity of your choice.

Book a no-obligation 15-minute call to receive your free quote!

Disclaimers

 

1 Serenia Life Financial’s member benefits and program are not contractual. They are subject to change and maximum funding limits.

2 All life insurance policies purchased will receive 25% off their first-year premium, up to $500. Clients paying monthly will have premiums waived for the first 3 months or up to $500, whichever comes first. Clients paying quarterly will have their first premium payment waived or reduced by $500, whichever comes first. Clients paying annually will have their first payment reduced by 25% or $500, whichever comes first. Once a written case is issued and qualifies for a first-year premium reduction, it will not be eligible to qualify again. ADO premium is not covered by the campaign. Clients will be billed for this portion right from date of issue. If a Temporary Insurance Agreement is chosen, it will not be impacted by this campaign and will remain intact.

3 PMG Intelligence “Member Satisfaction Research 2022.” Conducted September 2022 on behalf of Serenia Life Financial.

4 Cash values are accessible via a withdrawal, policy loan or surrender. These may be subject to taxation and a tax slip may be issued. Accessing the cash value of the policy will reduce the available cash surrender value and death benefit. Dividends are not guaranteed and are paid based on the overall experience of Serenia Life Financial, considering all the risk factors. Dividends may be subject to taxation. Dividends will vary based on the actual investment returns in the participating account as well as mortality, expenses, taxes, lapses, withdrawals, and other experience of the participating block of policies. They have the potential to increase the value of your policy above the guaranteed amount, depending on the dividend option selected.

5 For more details, please contact us through Member Services at 1-800-563-6237 or at 300-470 Weber Street North, Waterloo, ON N2L 6J2. You may view our Privacy Policy online at serenialife.ca/privacy-policy/. Advertising Disclaimers

* Illustration only, as of March 2025. Age 30 based on female regular rates, and on $750,000 Term 20 life insurance coverage. Monthly premium $29.48 payable for 20 years. Age 30 based on male regular rates, and on $750,000 Term 20 life insurance coverage. Monthly premium $42.30 payable for 20 years. All numbers in Canadian dollars.

* Illustration only, as of March 2025. Age 30 based on female regular rates, and on $750,000 Term 30 life insurance coverage. Monthly premium $46.35 payable for 20 years. Age 30 based on male regular rates, and on $750,000 Term 30 life insurance coverage. Monthly premium $63.90 payable for 20 years. All numbers in Canadian dollars.

* Illustration only, as of March 2025. Age 30 based on female regular rates, and on $50,000 whole life insurance coverage. Monthly premium $66.15 payable for 40 years. Age 30 based on male regular rates, and on $50,000 whole life insurance coverage. Monthly premium $71.55 payable for 40 years. All numbers in Canadian dollars.

* Illustration only, as of March 2025. Age 30 based on female regular rates, and on $100,000 whole life insurance coverage. Monthly premium $118.80 payable for 40 years. Age 30 based on male regular rates, and on $750,000 whole life insurance coverage. Monthly premium $127.80 payable for 40 years. All numbers in Canadian dollars.

 

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